architect Ludwig Mies Van Der Rohe
by All Art News
photo: Neue National Galerie Berlin
Bacardi Limited, the largest privately held spirits company in the world, today celebrates the opening of a joint event with Neue Nationalgalerie der Staatlichen Museen zu Berlin (New National Gallery in Berlin) in honor of famed German-American architect Ludwig Mies van der Rohe. The collection titled “There is a Reason” features the acclaimed works, drawings, plans and photographs of Bauhaus architect Mies van der Rohe and his unique relationship with Bacardi and Neue Nationalgalerie. The event kicks off today with an invitation-only reception and preview of the collection in the gallery’s Skulpturengarten (sculpture garden) and afterwards will be open to the public.
“Bacardi is honored to partner with Neue Nationalgalerie to pay homage to Ludwig Mies van der Rohe, a truly brilliant architect, as we both share a unique history with the famed designer,” said Séamus McBride, President and CEO of Bacardi Limited. Mies designed two buildings for Bacardi in Mexico and Cuba. However his plans for the Company’s global headquarters in Santiago de Cuba were never built due to the Cuban Revolution, the confiscation of Bacardi assets in Cuba and the subsequent exile of the Bacardi family by the Cuban government. Two similar buildings did emanate from Mies’ original design for Bacardi — Neue Nationalgalerie in Berlin, Germany in 1968, and the Bacardi International Limited building in Bermuda in 1972, now the Company’s global headquarters.
“Neue Nationalgalerie showcases international artists from the 20th century while engaging all in the wonder of the arts. This presentation blends these two concepts so masterfully — just as Mies did with the original design of the Bacardi building in Cuba that led to this famed museum,” said Dr. Joachim Jäger, head of Neue Nationalgalerie. “We share such a common and timeless bond of classic simplicity and elegance with Bacardi and are happy to celebrate Mies’ brilliant works with this exclusive event in our beautiful Skulpturengarten, home to masterpieces of some of the greatest artists in the world.”
In 1929, Ludwig Mies van der Rohe first came into contact with BACARDI at the Barcelona International Exposition. At the Exposition, BACARDI and the Mies-designed Barcelona Pavilion were both awarded grand prizes for their originality and unrivaled quality. BACARDI continues its notable status to this day as the world’s most awarded rum.
Bacardi y Compania, S.A. Administration Building, Santiago, Cuba, Project.
View of the model, 1957-60