CINEMA BACARDI PRESENTA
EVE OF THE REVOLUTION
THE PEOPLE TAKE ARMS
DAWN OF A FREE CUBA
!VIVIMOS! CAMPAIGN HIGHLIGHTS BACARDI'S RICH CUBAN HERITAGE
Bacardi launched its !Vivimos! campaign, a series of film, television, and print advertisements that portray the Bacardi family and the historical role it played in Cuba’s Independence. Following the Bacardi 150th anniversary celebration in 2012, “Vivimos” builds on consumer curiosity and the momentum surrounding the brand heritage.
Bacardi released two commercials and a short film, all directed by Jake Scott during a week-long shoot in Uruguay.
"Dawn of a Free Cuba," made its debut on May 20, Cuban Independence Day, 2013.
"Vivimos! Part I: Eve of the Revolution” Designed to promote the authenticity and heritage of the Bacardi brand and family. The film provides a glimpse into the political environment at the time and shows Emilio Bacardi organizing the revolutionary network, preparing to fight for what he believed in: freedom.
"Vivimos! Part II: The People Take Arms," The story of Cuba continues in a one-and-a-half-minute commercial that first aired on late-night television on June 25, 2013.