VIVIMOS BACARDI
CUBA 1896
CINEMA BACARDI PRESENTA
EVE OF THE REVOLUTION
THE PEOPLE TAKE ARMS
DAWN OF A FREE CUBA
!VIVIMOS! CAMPAIGN
HIGHLIGHTS BACARDI'S RICH CUBAN HERITAGE
Bacardi launched its !Vivimos! campaign, a series of film, television, and print advertisements that portray
the Bacardi family and the historical role it played in Cuba’s Independence. Following
the Bacardi 150th anniversary celebration in 2012, “Vivimos” builds on consumer
curiosity and the momentum surrounding the brand heritage.
Bacardi released two commercials
and a short film, all directed by Jake Scott during a week-long shoot in
Uruguay.
"Dawn of a Free Cuba," made its debut on May
20, Cuban Independence Day, 2013.
"Vivimos! Part I: Eve of
the Revolution” Designed to promote the authenticity and heritage of the
Bacardi brand and family. The film provides a glimpse into the political
environment at the time and shows Emilio Bacardi organizing the revolutionary
network, preparing to fight for what he believed in: freedom.
"Vivimos! Part II: The
People Take Arms," The story of Cuba continues in a one-and-a-half-minute
commercial that first aired on late-night television on June 25, 2013.
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